How to Get Started with Email Marketing

Is sending emails a task on your 2023 marketing plan? If yes, you will likely see a huge spike in your business growth. Email marketing can be a great way to connect with your audience, promote your business and overall increase revenue. We highly recommend doing your research beforehand to make the most out of sending emails. Research subject lines, email design layout, how to incorporate your branding, what statistics to pay attention to, and A/B testing. To help you begin, we have listed 5 tips on how to get started with email marketing below.

Establish Your Goals

First and foremost, establish what you hope to accomplish with sending emails. If you are a boutique, your number one goal might be to increase revenue. If you are a realtor, you might be hoping to build relationships. These goals will help dictate what type of information you should include in each email.

Build Your Contact List

If you have emails in the backend of your store or from previous business relationships, organize them. You can grow your email list by capturing them at checkout, including a popup on your website asking them to join your email list and even asking for emails on your Instagram story. Take the time to categorize your email list. If there are people who have purchased from you before, separate them into a different list. Having multiple contact lists allow you to personalize each email to the list you are sending it to.

Choose an Email Marketing Provider

There are SO many email marketing providers to choose from. Each offers different plans and integration systems to streamline your email marketing investment. To help you in your search, we have listed a few popular ones below:

Mailchimp – One of the most used because it integrates with website platforms and social media accounts. In our experience, it isn’t the most user-friendly option.

FloDesk – Perfect for creatives. We love the look of every FloDesk email template. On the high end when it comes to price, but worth it if you are going for a certain look.

iContact – Great for those with multiple, large contact lists. We have loved working with iContact because of their support team and the drag-and-drop feature.

Plan and Design

Have you ever heard of a marketing campaign? They can be very important in email marketing. A campaign is essentially a topic to focus a group of emails on. For example, one of our clients who is a nonprofit was running a specific campaign to fundraise for one building. This campaign ran for a few months, and we worked campaign-specific content into their marketing plan.

We recommend planning out content topics for at least one month in advance, depending on how often you hope to send emails. This way you can prepare any graphics and descriptions necessary while also staying on top of trends.

Time to Hit Send

After you hit send, come back in 24 hours to see how well the email performed. Keep a spreadsheet where you can log each statistic that is relevant to your goals. This way you can easily notice how much your emails grow over time!

You should be consistent in testing new subject lines, design, time of send, sending frequency etc. Don’t be afraid to experiment!

Freebie!!

Instead of randomly choosing subject lines, see how well they are going to perform. Use the link below to test your subject line strength before committing to it. The subject line is the first thing your audience will see so it should grab their attention and ultimately encourage them to open the email.

Test Subject Lines Here

Email marketing is one of our favorite tools in the industry. It combines being creative with being strategic and the results happen quicker than you might see in other marketing areas. If you are interested in growing your email marketing, get in touch with us today! Email us at florencecreative.marketing@gmail.com or fill out the contact form on our website. We look forward to connecting with you.