How to Use Keywords In Your Website & on Social Media

No matter if you are building a brand or have been in business for years, understanding SEO is crucial in the visibility in your company. A part of SEO that is tricky to grasp, yet very important, is keywords. Learning how to use keywords throughout your website and on social media will help your business get more views.

What is a keyword? Keywords are words or phrases that someone would type into Google to find your business. For example, if you own a clothing boutique in Birmingham, someone might search “clothing boutiques in Birmingham,” and your store would show up as a result.

To help you learn the art of including keywords in your text, we listed the top three places’ businesses should be utilizing them below. We also included details and instruction to further explain keyword best practices.

Websites

SEO is most commonly utilized on websites. It is a way for Google to organically rank your website compared to others. The more “optimized” your website is, the higher it will rank and the more views you will receive. To track how your website is doing, we highly recommend creating a Google Analytics account. Google Analytics not only tells you how your website is ranking, but it will also inform you of what keywords are performing well and update you as Google makes changes.

See three places you need to include keywords within your website below:

Headers – Try making any header in your website include a keyword. Blogs are an easy way to achieve this.

Image Titles and Alt Text – Images are often forgotten when it comes to SEO. Each image should be given a title. Adding Alt Text is a bonus! Alt Text should describe the image and should not be the same text as the Title.

Body – The paragraphs on your website should include keywords. Don’t overcrowd them and only use them if they make sense for what the paragraph is trying to say.

Social Media

Including keywords on social media is a fairly new concept. It isn’t going to make or break your performance; however, it could boost your brand awareness. For social platforms including Instagram, Facebook, and LinkedIn, the best place to add keywords are in your hashtags. You can also include one or two in your captions if they fit the topic that you are posting about.

We have recently noticed a trend where brands and influencers will use keywords instead of hashtags at the end of their caption. They will add phrases and separate them with a “|” symbol. For example,

Clothing Boutique in Birmingham | Spring Arrivals | Birmingham Boutique | Fashion | Spring Sale | Family-Owned Boutique

What do you think of this trend?

Pinterest

Most people view Pinterest as a social media platform; however, it works more like a search engine. When posting to Pinterest you should include keywords in your Title and Description. Bonus points if the title and description hold the same keyword. Also, always include Alt Text in your Pins. Just like with a website, the Alt Text should describe the image.

We hope these keyword best practices are helpful. If you have questions or would like help optimizing your website, reach out today!