5 Tips to Building a Successful Brand

Thinking of starting a new business or wanting to reposition your business to a new target audience? Congratulations! Your first step is building a business plan/brand that you are proud of. To help you get started, we have listed 5 tips to building a successful brand below.

With social media being the most popular way to advertise your business, it has never been as important as it is now to have consistent branding. You want your audience to feel captivated when they visit your social pages or website. This is achieved by choosing the right color palette, logo, and business language. Let’s dive in to how exactly you can achieve this.  

Research Your Target Audience

Step one is figuring out what industry you fall under and what age groups and genders will be shopping with you. Learn which companies are in the same industry and study what they are doing. This will provide an idea of what your target audience is looking for.  

Mission and Vision Statement

A mission statement is what your business currently provides to its audience. A vision statement is where you hope you to take your business. We encourage you have your mission statement advertised somewhere, whether that be your social media or website. Allowing visitors to read your mission statement showcases authenticity in your business.

Having a vision statement is more to hold you accountable and provide you with an achievable goal.

Fonts, Colors, Logos

This is my favorite step! After you have the basics of who and what your business is going to serve, you can start the design process. Choose colors, fonts, and a logo that represents your business. This is where hiring a professional really comes in handy. You want to make sure you choose branding that symbolizes the industry you serve, reflects why you started your business, and is clear to your audience about what you do.

For example, if you are a coastal coffee company, you want cool neutral colors that make people think of brown coffee beans and blue water. If you choose pink and green as your colors, it may confuse your audience.

We can help! We are a brand designer in Birmingham that loves the creative part of the branding process.

Build a Marketing Strategy

Once you have your branding package complete, now is the time to work on your marketing strategy. Will you have a website? Which social media platforms will you post on? There are many ways to advertise your brand and doing it correctly could make or break the launch of your new business.

Stick to it!  

You have now invested your time and money into building a solid brand. Don’t stray from the path! Make adjustments and changes as you go but keep the overarching brand the same. This is how your audience connects with you.

We hope these 5 tips on building a successful brand provides a helpful guide to get you started. Feel free to reach out with any questions! Email us at florencecreative.marketing@gmail.com or visit our contact page to get started.