3 Ways Blogs Help Promote Your Business

The quick answer to this question is NO! Blogs are not overrated and in fact, they are oftentimes underutilized. Writing blogs and articles was one of the first internet marketing tactics to showcase your brand voice and instruct readers on your services/products. Now that social media platforms have become popular among businesses, there has been a slight dip in blog content being written. To further explain that blogs are not overrated, we have listed three ways they help promote your business below.

Hoping to build a blog but not sure where to start? We can not only assist in setting up your blog but also help plan creative content and publish to your website. We take serving as a freelance writer in Birmingham to a whole new level. Contact us today to get started.

Educate

When you are posting to social media, you are limited to the image sizes that Instagram, Facebook, Pinterest, and other platforms allow. This can make it difficult to get your whole point across within one social post. Having more than one social post about the same topic can dilute your profile and readers might lose interest. Having a blog solves this issue! You can educate your audience about your services/products, company updates, ways to get in touch, and so much more! There are even ways to post your blogs to social media to make the most out of your content…keep reading to learn more about this.

SEO Friendly Website

Have you ever heard of the term “keyword?” SEO stands for Search Engine Optimization and ultimately helps boost your website in the eyes of Google. The more keywords your website has, the more SEO-friendly it is, and in return, Google can push your website to the top of a search page. This is incredibly helpful in brand exposure and getting more attraction to your website.

There is a lot to think about when creating SEO-friendly content. Having strong keywords, great imagery, and writing about topics your readers are interested in. We are knowledgeable in all things SEO and would love to walk you through how best to utilize this Google tool to boost your business.

Content Stream

After you publish a blog on your website, you can then use that content elsewhere. Create a graphic and post it on your Instagram story. Take the imagery from the blog and build a Facebook post. Blogs are even useful on LinkedIn! This saves you so much time in thinking of content to publish for social media. This year Facebook and Instagram made it even easier to showcase blogs on social stories by adding the ability to link slides to your website without having 10,000 followers.

As you can see, there are multiple reasons to consider adding blogs to your marketing strategy. Need more convincing? Contact us today to learn even more ways blogs can benefit your business. Also, visit our social platforms by clicking the links below for examples of how we use blogs in our content stream.

Instagram

Pinterest