Discover Four Ways to Elevate Your Instagram

Having an incredible Instagram account is no easy task. Creating quality content, tracking engagement, figuring out ways to increase revenue…there is a lot to think about when it comes to utilizing your Instagram platform. Not to mention, the app seems to be changing every few weeks. So, how do you keep up with new updates, stay on top of trending topics, and juggle working towards your own personal goals for your business? There is not one “right” or “correct” answer. Here at Florence Creative Marketing Solutions, we can help! Reach out today to learn more about our social media management services. For now, continue reading to discover four ways to elevate your Instagram. These tasks are simple and help make sure your audience is captivated and views your profile as a valuable account to follow.

Profile Picture

The first question to ask yourself is how does your profile picture relate to your business? Is it a picture of you, your logo, or is it old and in need of a revamp? Your profile picture should be the first thing to catch your audience’s attention. It is also the first opportunity on your social profile to showcase your brand. An Instagram profile picture takes the shape of a circle. Keep this in mind if you are using your brand logo. Either reformat your logo to fit the Instagram shape or choose a logo that can easily adapt to a circle.

Bio

Your Instagram bio should spark emotion, give more detail about the services or products you offer, and show them the next steps on how to purchase from your business. Include your contact information or link to your website. Your Instagram bio will allow for 150 characters which provides the perfect amount of space for describing your business and inspiring your audience. Keep in mind – your bio can change! You want to keep some consistency in your bio, but oftentimes brands forget that this can be a great spot to advertise a sale or company update.

Highlights

If you are like me, the first thing you check out when you discover a new business on Instagram is its highlights. I love concise, on-brand highlights. Choosing the right highlight cover is key. Here at Florence Creative, we can help you design your own. Get in touch today to learn more about our graphic design services. One important thing to remember when planning for highlights is don’t overcrowd them. Save your most asked-about or popular topics as highlights and build each one out consistently.

Feed Aesthetic

There are many different posts you can publish nowadays on Instagram. Reels, carousels, single images, and stories. You can even save your posts as Guides if you have more than one post that relates to each other. Incorporating a bit of everything is very important. As you move through publishing the different types of posts, two things should remain the same: your posts should be on-brand and showcase high-quality imagery. Keeping these two ideas in mind throughout each post will create a beautiful feed that your followers will want to keep coming back to.

These four ways to elevate your Instagram will take your social platform to the next level. Need assistance? We would love to connect with you and learn more about your social media needs. Contact us today to get started.